Keywords and Search Engine Optimization -- Help Boost Your Law Firm's Web Presence

It is difficult not to come across the term “keyword” if you peruse the internet regularly. But what is a Keyword, and why is it important? This short post will help break down what a keyword is, and how it fits into your website, blog, and more.

Keywords can be defined as follows: “A word or phrase that is used to help index content on Web pages so search engines such as Google can better categorize them and deliver those pages appropriately when people conduct searches.” This can include a single word like “Contract” or the phrase “How to break a residential lease in Florida?” If you are a lawyer in Florida who specializes in residential leases, writing blogs that explain Florida residential lease clauses would prove to be of great value in attracting potential clients. The anatomy of a blog post is like any other work of writing: it should have a topic. The topic, and related themes, can be classified as keywords.

At one point in time businesses, bloggers, and writers on the internet would cram words into their works – webpage content and blogs alike – simply to attract Google searches that contained similar language. This method of attracting searches has become obsolete for obvious reasons, and can work against your website when it comes to how Google calculates the quality of website content. The approach to creating valuable, meaningful content is reminiscent of a basic axiom in business and life: hard work pays off.

Maximize How Your Business is Discovered Using Keywords and Other Strategies

• Include Keywords into the title of your blogs, and stick to the theme of the keywords throughout the blog;

• Does your website work well with smartphones? Google boosts the ranking of websites that are mobile friendly as compared to sites that are not;

• Incorporate social media into your business: LinkedIn, Facebook, and Twitter are the titans of social media, for now;

• Increasing links to your website and blog – this will come through referrals and clients who enjoy reading your content;

• If you write good content, you will be noticed by Google – that is the bottom line. Think about it as a new form of marketing. Become an expert in a certain niche, or tell great stories that are relevant to your practice (keeping in mind client confidence, of course).

• Time may constrain your ability to write high quality content, so it may be worth finding a quality blog writer who can create content for you to review and post on your website.