The Benefits of Blogging for Law Firms
- Tree of Knowledge Research
- Dec 29, 2016
- 3 min read
In a study conducted by the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth, 34 percent of Fortune 500 companies now regularly blog, which represented the largest increase of Fortune 500 companies currently blogging since 2008. Now is the time for law firms to catch up to the rest of the business world.
The ABA’s 2014 Techreport offers some great insight about the current state of affairs in the legal blogging world. Data for the 2014 survey indicates “23.9% of law firms maintain a legal blog, while 70.6% do not.” In addition, across law firms of all sizes, 39.4% stated, “blogging has resulted in clients or referrals.” Finally, the report cites successful law blogs as ones that are targeted to “potential client’s needs” and those that contain useful information.
With minimal expense and effort, you can increase search engine rankings, increase website traffic, build relationships with existing and potential clients, and enhance your industry credibility all by creating a legal blog for your law firm’s website.
A Breakdown of the Benefits of Blogging for lawyers:
1. Boost Search Engine Optimization
The three pillars of Search Engine Optimizations are to publish high-quality content to your legal blog that is: (1) read by many; (2) linked to by as many people as possible (inbound links); and, (3) posted to, liked, tweeted, re-tweeted, etc. on social media platforms.
Search engines love fresh content
Consistent legal blogging gives Google and other search engines new content to index – by posting keyword rich blog posts to your law firm’s blog, you are creating opportunities to increase your website’s ranking in search engine results based on those keywords.
2. Develop Relationships with Potential and Existing Customers
Legal Blogging allows you to connect with site visitors
Ask readers questions at the end of posts and get the conversation going, or allow comments and feedback
By reviewing and responding to reader comments on your law firm’s blog, you can create rapport with your audience, build trust, and gain insight into what clients are looking for.
3. Establish Yourself as an Industry Leader
An active legal blog sends a signal that your business is doing well and is maintained
No matter how big or small your practice is, you can build trust and clout within your industry by providing valuable, expert information in your legal blog posts
You can become a “go to” resource for helpful, informative content, leading to higher client conversion rates
Direct leads to your law firm’s website as opposed to sharing others’ information
4. Connect Clients to Your Brand
Blog posting allows you to show a personal side of your practice that ordinarily would be missed through outbound marketing techniques
Blogging gives a sense of your standards, vision, and personality
5. Increase Other's Opportunity to Share Your Valuable Information
When you post on your law firm’s blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, blogging is essentially free marketing and can enhances your credibility.
Don’t wait any longer to create a legal blog for your law firm and turn your website into a passive lead-generating machine. No time to blog? Our Virtual Law Clerks at the Tree of Knowledge Research help make the blogging experience easy. They work with you to create a blogging schedule of your choice and choose topics you wish for them to discuss. They then create original, keyword-rich content to regularly post on your law firm’s blog to help you increase your web presence.
